The Brief

University of Kent at West Kent College

HND  Graphic Design

Year 2, Term 1

Project:   Signage

Module: Graphic Design and Typography 2 – project 1

Context

An important and interesting aspect of Graphic Design is Signage Design. This could cover exhibition design and way-finding. It would be expected to include items such as signage, captions, labels and pieces of information and display graphics. Typography plays a major role, but is frequently also applied in conjunction with imagery, diagrams and other elements such as background pattern or texture.

The graphic pieces range in size from small labels next to an artefact, to huge wall displays that serve to give the exhibition an overall atmosphere as well as conveying information.

The Brief

The Thames-side authority wishes to celebrate the area between Bankside (St Paul’s Cathedral and Tae Modern), to Millbank (Tate Britain), by putting up signs displaying songs, poems and pieces of prose about the landmarks along the route.

These signs must be based in typography only, with no imagery.

The signs measure 420 x 1188mm (which is one A2 above another). You may present a scaled version on A3 paper.

You should choose three poems or quotes to set. There does NOT have to be a uniformity of style, but you should note the learning outcome about selecting typeface for its connotations.

Specific Learning Outcomes

Please refer to the Module Guide on Moodle for specific learning outcomes against which you will be assessed. You will receive feedback on the project but it will be graded when the entire Type Portfolio is submitted.

Research

You are advised to research the specific site for which you are commissioned to design. Please make sure that you have also researched exhibition graphics in reality at several other venues also. As well as this you are expected to research typographic styles and applications in general and to justify your own use of them in this specific project’s context.

Set Date: 21st September 2011

Submission Date:  Weds 19^th October. Late work will be capped.