Finishing touches to the Matthew Prior quote include:
- Aligning the type in relation to the vertical center line. I chose 'strong' and 'sedate' as the basis for this as visually that whole left side appears right aligned in the way it's laid out. 'Serene' to 'Swift' leads into the center whilst "Violence" to "Great" is leading out from the center. This gave the type a reason to sit there and balances out the design nicely.
- Adding the quoter's name. I chose to align the ascender line of "Matthew Prior" to the baseline of "Great." whilst also aligning it with the last quote mark. This stops the type floating aimlessly on the page and establishes a clear relationship between the quote and the quoter. It's also positioned to lead straight off from the quote once the viewer has read it.
- Changing the background colour. I chose a more vibrant blue just to give the design more energy and make it more eye catching. The blue before was quite washed out I thought. This ties in well with the context of the quote as it describes lots of quite energetic characteristics of the Thames.
- Kerning the letters to tighten up the overall shape and stop letters from appearing like they're floating away.
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