Research: Using Type to create Meaning

For this project I decided to read 'A Type Primer' by John Kane. In this book on typography there's a really useful section on setting type on a page in order to create meaning and emphasize different things. I've scanned in some pages I found particularly useful.

Some of the tips included:

• Playing with size in order to add or remove emphasis. Or in some cases show distance or scale
• Positioning a word in relation to the frame in order to create meaning. E.g - The word "hang appears to be hanging from the top of the frame
• Using type play to make sentences more expressive and enforce important words.
• Lining up words to enforce meaning through the relation of those words together in sequence.
• Using space to create pauses in the way the audience reads the sentence. E.g.- "It is better to fail ..... in originality."
• Contrasts in scale and colour can be used for dramatic effect.