Why Not Associates

Why Not Associates is a design agency that do alot of work with setting type in real world locations. I found some really interesting pieces on their website from past projects.

This is a collaboration with artist Gordon Young. 300m typographic pavement in morecambe, england. A flock of words is a path of poems, traditional sayings and song lyrics that all relate to birds. Made from   granite, concrete, glass, steel, brass & bronze. I thought it was interesting how they arrange the words in a way that reflects the motion of the seagull "flying acrosss Morecambe".

This piece is called the "walk of art" and features engravings of many peoples' names along a pathway  for the Yorkshire Sculpture Park. The type is laser cut into chequer plate steel. As well as being a really nice area of typography this piece really engages the audience as they follow the words as they walk along the path to the center.

Another collaboration with Gordon Young, these 'typographic trees' have a really unique aesthetic too them whilst displaying type in an interesting way. The texture of the wood I think really adds character to the words and like with their other projects there is the added texture which allows the audience to engage with the type through the way it feels. This was completed for the Crawley Library. The trees link with the idea of the origin of books and paper which I think is clever.