I kerned the words to close up some of the gaps and make the overall shape of the type more solid. I also experimented with using colour to suggest the water flow. After looking at this idea more and more I'm growing less fond of it. I think maybe a change of typeface might helps as the words don't seem to gel as well as I first thought. The shape doesn't really suggest a tranquil flowing river because it's too sharp and angular.
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